Engage Through Interactive Content

Check out Greg Goya on Instagram

Transform Engagement with Interactive Content

I think Greg Goya is a genius. He is an Italian street artist who engages people to dance, play, kiss, and even throw away their trash through creative visual prompts. In short, it works!

So how can an Italian artists get a response from countless strangers while you are struggling to engage your customer base?

The essential question here to ask…”Is it (actually) interesting?”

The typical advice here is to add interactive content such as a poll, quiz, live Q&A sessions, or interactive infographics.

I highly encourage you to think outside the box. The more businesses add polls or quizzes to check the “interactive content” box in their marketing plan, the more desensitized your customers will become to such prompts. The more unique your content is, the more it will stand out.

As with all new marketing strategies, start small and master it before moving on. Make your changes are effective and sustainable without piling on new strategies. Quality takes time, and it’s worth it.

Bonus Tip: The added benefit to adding interactive content? Data collected from interactive content can help you refine your personalization efforts.

Industry-Specific Examples:

Clothing Retailers: Create a quiz titled “What’s Your Perfect Summer Outfit?” or a

Financial advisors: Offer a calculator to help customers estimate retirement savings.

Product-based: Use augmented reality to let customers “try on” products online are effective ways to engage.